AI is reshaping communications.
Here's how to stay ahead.
The Comms Stack is a free weekly newsletter for communicators navigating the AI era — with practical tools, real-world use cases, and a no-hype perspective on what actually matters.
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Built for communicators
Not for tech people. Not for generalists. Every issue is written specifically for PR, comms, and marketing professionals doing real work.
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Practical, not theoretical
No breathless AI hype. Just honest takes on the tools, workflows, and strategies comms teams are actually using right now.
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1,000+ subscribers.
Free, every week.
Join communicators at agencies, in-house teams, and consultancies who read The Comms Stack every Wednesday.
Learn at your own pace
Three free courses for communicators who want to work smarter with AI.
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AI Made Simple
The free starter course that walks you through the fundamentals of using AI in a communications context — no technical background required. Practical. Jargon-free. Built for how you actually work.
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AI in Practice
You know the basics. Now it's time to apply them. One format per module — press releases, internal announcements, social media, exec ghostwriting, crisis drafts, and more.
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AI with Confidence
Using AI well means knowing when not to use it. This course covers quality control, hallucination defense, brand voice protection, legal guardrails, and how to bring skeptical colleagues on board.
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The Communications Prompt Playbook
600 prompts across 13 disciplines — media relations, crisis comms, internal comms, executive positioning, and more. The fastest way to put AI to work in your communications practice
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Is Your Brand Invisible to AI Chatbots?
AI chatbots like ChatGPT and Claude are becoming how people research brands, industries, and experts. Get the free executive summary on Generative Engine Optimization
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Your AI-Powered Drafting Bot
A custom AI tool that walks you through your thinking process — audience, objective, tone, context — and outputs a strong first draft.
Built specifically for communicators.
About Dan
I've spent 20+ years in communications — leading comms roles at Visa, Warner Bros. Discovery, and Sesame Workshop, and somewhere along the way I wrote a few books, including one with Simon & Schuster.
A few years ago I started Now I Know, a daily curiosity newsletter that grew to 50,000+ subscribers and won a Webby Award. It taught me that the best communications isn't about being loud — it's about being consistently useful to the right people.
The Comms Stack started because I kept noticing that communicators were being left behind in the AI conversation. The tools were being built for developers and marketers, not for people who spend their days managing narratives, advising executives, and protecting reputations. That felt like a gap worth closing.
So every week I write about what's actually working — the tools, the workflows, the frameworks — from someone who's been in the room, not just observing it from the outside.
Dan Lewis